Training Business Pros

Archive for February, 2012

Did you know or realize that 51% of North Americans have not read a nonfiction book past high school? Whether you believe this to be true or not it’s 100% fact.

That means that 51% of North Americans feel that they got everything they needed to learn from high school teachers. Eventually what that ends up leading to is failure. Because, you’re basing everything you know on a bunch of teachers who may not know everything.

One of the things that had to happened in my life in order for me to achieve some the things that I wanted was to stop being a know it all and basing my opinions on things that I’ve heard about, read about or talked about and to actually learn from people who had what I wanted and for that you need to become a learn-it-all instead of a know-it-all.

One of the ways that I found to learn things really fast and retain a lot more is to use the following five guidelines.

1. Keep an open mind. People who are know-it-alls generally have very closed minds. The things that they know are obviously things that they’ve heard about but not necessarily things that they’ve experienced. The number one reason why people are not open to learning is because when somebody else comes across their life that seems to know something more than they do it makes them feel bad and they want to avoid feeling bad at all cost. So therefore they keep their minds closed in order to avoid being hurt.
2. The willingness to accept guidance. the reason why most people are not willing to accept guidance is that they would rather be right. The reason why you would rather be right is because it feels bad when you realize you are wrong. Therefore, many people avoid being wrong by forming strong opinions which keep them on the side of right. However, being right all the time means you are not open to accepting guidance from others. Especially guidance from others who have what you want. On planet Earth you can either be right or you can have what you want but in my experience you cannot have both.
3. Energy. Energy is everything. Right down to the smallest subatomic particles everything on planet Earth is made up of energy. Humans emit two types of energy; thought and feeling. Feeling is a much stronger form of energy and attracts like energy. Therefore if you are feeling negative you attract negative occurrences. If you are feeling positive and supercharged you will attract huge amounts of success. Staying inside of your comfort zone may pay off by keeping you safe but it will certainly not bring you what you want. Only when you focus your energy on what you want and take action towards that will you see any results.
4. Participation. Planet Earth requires you to participate in something if you want to learn. People generally do not participate because it requires a commitment on their part to going after something. This is scary for many people because they are afraid that they will fail. However, show me someone that does not make mistakes and I’ll show you someone that just watches television. The ultimate mistake. Life requires participation it’s the only way to learn and the only way to gain experience.
5. Have fun. Many people go to work day after day because it’s important to pay the bills. The question you have to ask yourself is, “how much fun am I really having?” Therefore, if you are not having fun you are not engaged in what you are doing and therefore will attract more of the same. The reason why many people are unhappy is because they are producing the same results day after day never realizing that the very thing that they have chosen to do is not any fun at all. Therefore, when you are not having fun, you are also not attracting what you want in life. Love what you do, and you’ll never work a day in your life.

I usually lay out these ground rules at the beginning of each and every seminar that I give. It sets the framework for learning and allows people to understand that without these rules it would just be another boring seminar. Engagement is key to success in learning. And following these five rules will allow all of us to share in the learning and get much more out of what we are trying to do and what we are trying to accomplish.

Thank you,

Paul Tobey

LinkedIn just happens to be one of the most powerful things that you could do in today’s 21st-century marketing to raise the perception that you’re an expert and a leader in your field. One of the best ways to do this is to literally optimize your LinkedIn account to be found not for who you are but for what it is you do.

Did you know that there are employers who are looking for you every day?

Did you know that those employers do not know your name but they are looking for what it is you do?

Does it not been make sense for you to be found for the keyword phrases that they’re choosing in other words what are the skills that you used and what are the keyword phrases that you choose to be associated with your LinkedIn account?

Here are four very powerful ways to optimize your LinkedIn account:

1. in most LinkedIn accounts people use their headline to tell people what company they work for instead of what they do. My recommendation is that you choose three different keyword phrases that represent the skills that you want to be found for. In other words if you want to be found for public speaking training then use the words public speaking training in your headline.
2. In the summary of your profile uses the keyword phrase that you want to be found for numerous times. Do not use bios because bios are boring. Tell a really good story and include the keyword phrase that you want to be found for at least three or four times.
3. Join groups and associations that use the same keyword phrases in their descriptions at the keyword phrases that you want to be found for. This works for two ways; it allows you to be associated in neighborhoods that are considered to be advantageous for you to learn from and it also uses the keyword phrases in your profile which helps your search engine optimization as far as LinkedIn optimization is concerned.
4. Get yourself at least 20 recommendations. Ask people for them and they will sometimes acquiesce and give them to you not in every case but in most cases as long as you’ve done good work. When you ask them to give you a recommendation ask them to utilize the keyword phrases that you want to be found for when they give their recommendations.

In the end this will prove to people that number one you can be found and that makes you a good marketer and number two it allows you to create the perception in the marketplace that you are an extreme value by focusing on the skills that you have to give and not who you are and what company you work for.

If you’re looking for more information on how to optimize your LinkedIn account your Facebook account or Google please visit Paul Tobey’s advanced Internet marketing training courses.

One of the biggest problems that I see with business owners is that when it comes to creating good content online very few people give any energy to doing what’s called targeted keyword research.

The reason why you would do that is to find keyword phrases that are the most searched but least competitive online so that you can build the amount of traffic based on the number of searches for those keyword phrases.

Once you have a good keyword phrase create some good content. There are systems and processes to be able to create that content quickly however the focus of this article will be on a system called back linking which is how to back link to that article so that it is of extreme value to a major search engine like Google.

The number one reason to back link to your content is so that Google finds corroborating evidence or endorsements online from other websites to prove that that content is good to the end user. The more back links that Google finds to that content the higher it will rank that webpage.

Here are three ways to back link to your website or webpage;

1. social media is perhaps the easiest way to build back links to your website. Every time you post content online the first thing you must do is what’s called Digg IT. The reason why it’s important to back link from Digg.com is because Google loves day as a social media bookmarking website. Google goes there frequently to find new content that has been posted online. It could take up to eight months for Google to find that new webpage that you created however if you put up back link on Digg.com Google will not only start the ranking process but it will do so within 24 hours.
2. The second way is to find blog posts of relevant content that you can leave comments on and post what is known as anchor text back links to your webpages. One of the best ways to do that is to use a social media aggregator known as TweetDeck. TweetDeck is a software that works like a search engine for tweets and twitter posts. Look for relevant blogs on this search engine notice TweetDeck find something that you can comment on and leave an anchor text back link.
3. If you want to raise the stakes and the value of the back links that you get to your website use the same system to find relevant comments on.EDU websites. The reason why a back link from a.EDU website is 10 times more powerful than a regular back link is because Google feels that.EDU website is an authority site and therefore anyone from an authority site that links to your website means that your website is now powerful.

There are essentially five other ways to build back links to your website my suggestion is you research these ways and if you want the quickest way to the finish line click here for more information on one of our advanced search engine optimization and back linking training courses.

How to effectively use high-powered learning management systems to grow your business

one of the greatest tools that companies have is their ability to share information with others. There are number of ways to do this but the biggest challenge is not only finding people with the knowledge and experience to share but also understanding context and how to deliver those learning systems to other people.

Here are the top three learning management systems that I use in my business;

1. Webinar it webinars are the sleeper secret of 2012. Most people would use something like PowerPoint to deliver webinar that is the most unbelievably boring thing you could possibly do areas for example if you are at the annual HRP a conference how many people and presenters used webinars used PowerPoint in their presentations. The problem with PowerPoint is it actually shows people what your essay before you say and if they’re done reading before you say it there completely tuned out from that point on so my recommendation is you figure out a system to deliver the information first by the number one rule people’s minds which is; ask a lot of questions.