Not all landscaping business software or lawn care management software is created equal. While you want to make sure it can handle scheduling, quotes, invoicing and customer service, you must not forget the marketing automation that threads every piece together.
Marketing Automation should handle all the leads coming in to your sales funnel. Whether it’s through the phone or email, whether you are using pay per click advertising, Facebook retargeting strategies, or referral marketing, whether you are doing direct mail, door to door knocking or promotion on referral sites, at the end of the day, it’s what you do with the leads that count.
Once your crew has left the job site, for foreman goes to a hidden webpage on their cell phone and checks a box indicating that the job is complete. That checked box triggers and email to the client in a timely manner that asks… “How did our crew do?” This is called NPS. Net Promoter Score
If they give you a high score, they are considered “promoters” at which point they will receive further emails asking for a referral. If they scored low, then a task is triggered for someone to follow up with the client and find out how you can fix the problem and keep it from happening again. The ROI on a system like that is priceless.