From the Desk of Paul Tobey
CEO, Training Business Pros
March 14, 2016
Dear Friends In Business,
You know how sometimes you read stuff quickly, the times where you glance at the words and sentences with feigned interest, and the times you read something and say yourself, “I already know that.”
Well….this isn’t one of those times.
In fact I want you to literally stop what you’re doing, sit down for a moment and really hear what I’m about to tell you…
The number one reason why people want to use Infusionsoft is because they heard that it might help them with their marketing and sales. That’s true.
But the problem is, Infusionsoft is only the engine in the Ferrari known as digital marketing. Absolutely, the engine could be the most important part, but without the wheels, drivetrain, sleek body and fuel it doesn’t work very well.
If you want Infusionsoft to work, you’ve got to know the whole car.
I’ve also learned over time that Infusionsoft is a monster that needs to be fed. Without a delicious meal of targeted leads being fed to it every single day it doesn’t work very well. Sure it can automate your sales and fulfillment, but creating leads is the critical first step.
And, it’s thinking like that, that’s helped us create the most successful digital marketing training facility in Canada and abroad. Quite frankly, our approach to Infusionsoft training is different from pretty much everyone else out there. They might teach you the inner workings of Infusionsoft such as how to build campaigns, import lists and do e-mail blasts. But in my experience most business owners don’t want anything to do with that.
They want to know, “how can I use it to wring out as many sales as I can out of the Targeted leads that I spend a lot of money on creating?”
We do that. We help you learn how to use the system to make money from cold or hot leads.
And we don’t teach you anything that we haven’t done before successfully for ourselves and for our clients.
Our Infusionsoft training is broken up into three different areas of focus:
1. Training on how to use Infusionsoft as an executive.
How to read your executive dashboard and KPI’s associated with where the lead is in the entire sales pipeline. This will help you make better advertising decisions and where to focus your hard-earned cash to get the greatest return.
2. Training on how to use Infusionsoft as a marketer.
How to build complex automated campaigns that take a lead through the entire sales process and into fulfillment. How to actually build lead capture pages that convert leads and how to segment those beads immediately into the proper funnel. If you do not segment your leads then you are using the one-size-fits-all approach to marketing which hasn’t worked in several years.
3. Training for sales teams on how to interact with the system
When Infusionsoft is built properly there should be plenty of manual tasks to take care of by your sales and marketing team. However if the automation that keeps all of those manual tasks on time without fail. For example: a salesperson would get a task from the system that says something like this, “we’ve sent three e-mails to client X, and they have not yet responded. Can you please call them as soon as possible at this number and move the needle on the sales process.”
So whether you decide to move forward with our, “3-Day Online Profit Secrets,” “2-Day Advanced Infusionsoft Sales Course,” or “Our entire 102 hour digital marketing and sales certification course,” it’s important to note that our courses are quite different from what you’ll find in today’s North American marketplace.
To be perfectly transparent, our courses contain elements that most courses do not. Not just in information but in the delivery method. In fact our courses are rich in content but even richer in context. It’s not “what you learn,” it’s “how you learn it that matters.”
Context is the framework from which all learning springs. The context of delivery is what we’ve learned how to do in the 10 years that we’ve been training over 50,000 people. Our context includes but is not limited to: real-world exercises and applications, high level business discussions instead of lectures, frequent one-on-one feedback, video recordings for review, online on-demand video training, HD live stream training from our modern training center… I could go on and on, but if anyone truly gets training, we “get” training.
Ask anyone who’s ever been in a Training Business Pros’ course and they will tell you it’s been one of the most enlightening experiences of their lives. In fact, don’t take my word for it, here are some testimonials from those that have been with us before:
“Paul Tobey is the “real deal.” A lot of people say they are here to help businesses succeed, but few truly make an impact. I knew from the moment I saw Paul in action that he was definitely a “Training Business Pro.” I love Paul’s ability to teach/train in simplified way that makes implementation natural. He is a master of Digital Marketing and knows how to use individualized strategy to grow a business fast. As an Infusionsoft Certified Partner, Paul has also become Canada’s leader in helping businesses make more money and save time with Infusionsoft’s powerful automation software. If you are looking to gain a greater mastery of digital marketing and want to learn from the best, I suggest Paul Tobey.”
“The course Online Profit Secrets that Paul Tobey taught was excellent. It gave a solid introduction to Infusionsoft, which is a complex yet indispensable tool for any small business. This course will set your business on a winning track. I highly recommend it! Thanks Paul and your team!”
“Paul’s OPS course was one of the best experiences I’ve had learning about the customer lifecycle and how to leverage data to accelerate business growth. For a ‘technology enthusiast’ like myself, Paul has been able to show how marketing automation technology such as Infusionsoft is transforming businesses. I highly recommend this course for those looking to get results using systems and processes.”