#1 – Because the Business Intelligence From The Executive Dashboard Helps You Make the Tough Decisions on Where To Focus Your Advertising, Marketing & Sales Resources
Recent Stats Canada results show that 86% of all Canadian businesses do not have an executive dashboard that can give them current or relevant business intelligence to make wise decisions. The Infusionsoft executive dashboard mines the data of your most important marketing and sales campaigns and delivers key performance indicators (KPI’s) that will help you to decide where to focus your advertising budget and other resources. The executive dashboard is 100% configurable for all campaigns including marketing, sales, fulfillment, HR and finance.
Example 1: Your marketing team decides to put $1000 a month towards Google Adwords and drive traffic to a lead capture page to watch a video demo of your product. On that page is an embedded Infusionsoft form which captures the customer data and starts and automated sequence. Your executive dashboard can tell you how many people opt in, how many people have downloaded the video demo, how many are waiting to watch the video, how many have watched the video and requested an appointment, how many people are waiting for an appointment, how many people have completed the appointment and purchased your product.
Example 2: Your marketing and sales team decides to send out a series of e-mails to invite past clients to book a 45 min. consult for your new products and services. Your executive dashboard can tell you how many people book appointments, how many people are waiting to have their appointment, how many people are waiting to be updated in the system after their appointment, how many did not show up for the appointment, how many are qualified for the new products and services, how many people could not be contacted, and finally how many people actually purchased your new product and service. The executive dashboard key performance indicators will tell you how successful the campaign is in real-time.