国际营销网络化带来就业新热门

当人们提起“国际营销“时， 你首先想到的多是那些著名跨国公司如微软，惠普，索尼在海外市场对其产品和服务的推广。他们往往花重金在目标市场的电视，电台，报纸上大做广告以吸引消费者的注意。

90年代中期， 互联网悄然兴起。 一些有前瞻性的学者专家预言， 互联网对国际营销会产生深远的影响，它将为大批中小企业进入国际市场提供了一个低价的入场券。 今天， 互联网已经进入它的成熟期。 我们越来越清晰的看到网络功能的多样化以及它对普通人生活带来的不可抗拒的影响。 互联网的推广正在改变着人们的生活习惯， 比如如何消遣业余时间，如何寻找信息以及如何社交等等。 国际营销所依赖的电视，电台，报纸等传统大众传媒正在受到来自于互联网形式多样的营销工具和营销渠道的挑战。 许多公司已经或开始把网络营销渠道纳入其国际营销框架之中。

国际营销已经不再是大型跨国公司的特权。 随着互联网日益扩展到世界各地的每个角落， 它不受时间， 地域限制以及成本优势，国际营销对有意开拓海外市场的中小型企业变得更加可以承受。 中小企业可以在本土通过互联网对目标市场的客户或潜在客户进行产品演示和新闻发布等等。 国际营销网络化的兴起带来了一个就业新热门。 许多公司寻求能将网络营销运用于国际营销的人才。 这类人才了解国际营销理念， 具有很强的网络营销经验，其中不但包括网站维护和管理，更重要的是懂得搜索引擎优化， 有着丰富的商业写作经验， 能用文字吸引潜在消费者的兴趣， 并将他们转化成为忠实客户。他们能娴熟运用各种网络营销渠道 （如电子邮件营销， 社交网站营销，等等）来策划及推广企业的国际营销方案，使网络营销渠道和传统大众传媒手段相辅相成， 遥相呼应。

当你成为这方面的专家时， 你将是众多公司高薪争聘的对象。 而你， 可以选择成为大公司的高薪职员， 也可以选择成立自己的网络营销公司，推广自己的产品服务，或为众多中小企业提供国际营销网络化方面的服务或咨询， 自己创造财富， 实现经济自由。

就象哥伦布发现新大陆一样， 互联网正在为今天勇于探索的人们打开前所未有的机会和财富。 有兴趣更多了解国际营销网络化以及如何成为网络营销专门人才，请参加Paul Tobey公开课。

作者：Mary & Oliver Gu

Website: Personal Growth and Entrepreneurship Training

The integration of online marketing into International Marketing opens up a new stage for entrepreneurs who are seeking online opportunities

If someone mentions “International Marketing” to you, you probably think of those prestigious multi-national companies like Microsoft, HP and Sony promoting their products and services to consumers in different countries. They spend millions of dollars on TV commercials, radio, large billboards and newspapers to attract people's attention in their target markets. However, things have been gradually changed since the arising of the Internet in the 1990s.

In the middle of the 1990s, some scholars predicted that the emerging of the Internet would have a profound impact on the practice of international marketing. Today as the Internet reaches its mature age, we can see more and more clearly the power of the Internet and feel its irresistible impact as it enters into ordinary people's daily life. The expansion of the Internet has been changing people's way of life. For example, how people spend their spare time, where they go to find out the information and whom they network with, just to name a few. The traditional international marketing channels such as newspapers, magazines, billboards, radio and television, are challenged by the various inexpensive web-related marketing tools and channels. Many companies have started to put online marketing strategies and channels such as search engine optimization (SEO), pay-per-click(PPC), affiliate programs, email marketing, social media marketing, webinar, blog, RSS, podcast, Internet Radio and Internet TV into their international marketing framework.

International marketing is no longer the privileges of multi-national companies. The Internet provides a low cost “gateway” to global markets for small and medium-sized businesses. Thanks to the Internet's unlimited access anytime from anywhere, international marketing becomes more affordable and accessible to small and medium-size companies that want to expand their business globally. For example, companies can market their products and services to different countries through online webinar and email marketing. All sounds great. However, not many companies know how to market their business online. These companies are seeking someone who can apply online marketing strategies to their international marketing plan. The integration of online marketing into international marketing brings tons of opportunities to entrepreneurs looking for online opportunities.

Imagine that you position yourself as an online marketing expert, you can choose to

• Market your products and services to other countries online and make sales 24/7.
• Provide online marketing consultation and training to the companies planing to enter into overseas markets.
• Market other companies' products and services internationally through the Internet to make steady passive income.
• Develop online marketing tools and software to serve international marketing needs.

The opportunity list can go on and on when you think creatively. This is such a huge market with so many unfulfilled needs that everyone can have a piece of it if you know how. To grasp the great opportunities, you need to be an online marketing expert. You need to have:

• Sufficient experience of web programming and the latest Internet marketing tools and technologies.
• SEO expertise that makes the company's website rank high on different search engines
• Effective copywriting attracts the reader's attention with high conversion rate
• Extensive experience of using company's website, email marketing, blogs, webinars, podcasts and social media sites to reach out and connect with the overseas target and potential markets.
• Last but not the least, basic knowledge of international marketing principles, target markets' local cultures and consumer habits, etc.

Of course, you don't have to be a webmaster, programmer, Internet marketer, international marketing consultant and copywriter all in one person. But you need to know a little bit of everything, be really good in one or two subjects and build a team of people with different specialties. Robert Kiyosaki said that just as Columbus opened the world to new wealth, the Internet is opening even larger worlds of wealth to today's explorers. Be the explorer and the pioneer.

To know more about the latest online marketing strategies in international marketing, register now for Paul Tobey's marketing and mastery seminar.

Last but not the least, basic knowledge of international marketing principles, target markets' local cultures and consumer habits, etc.

Of course, you don't have to be a webmaster, programmer, Internet marketer, international marketing consultant and copywriter all in one person. But you need to know a little bit of everything, be really good in one or two subjects and build a team of people with different specialties. Robert Kiyosaki said that just as Columbus opened the world to new wealth, the Internet is opening even larger worlds of wealth to today's explorers. Be the explorer and the pioneer.

To know more about the latest online marketing strategies in international marketing, register now for Paul Tobey's marketing and mastery seminar.