In the vast majority of cases, your site’s homepage will get the lion’s share of free traffic from search engines, social media, direct links etc. Therefore the most effective use of that traffic is to guild in what we call the “choose your journey” experience. Think of your homepage like an ATM machine. You put in your card and the ATM guides you through your journey. e.g. Deposit or Withdrawl? Savings or checking? What would you like to do next?
In order to increase the user experience on your website, we follow pretty much the same meothodology. Our sites attract attention to the most important areas of your site which will have the greatest impact on your marketing and calls to action.