Before And After – TBP-02 2017-12-01T16:07:20+00:00

Chronicpaincentre.com

Dr Michael Irving already had a thriving practice and a stream of referrals, but like many private practices, he didn’t have an online presence.  We just needed to give his vision a name, a face, a brand and a design.  We did some keyword research BEFORE we bought the URL. Satisfied that the keyword phrase “chronic pain” had enough searches per day, and very little competition, we built the site around “Chronic Pain” Centre.  We went to work and designed the site in 2 days, which included the design and implementation of the sales funnel. We kept to the TBP formula of how to drive leads to consult.  The design and Infusionsoft integration was built in 2 days.  Dr. Irving already had a web design subcontractor who was with us during the 2 Day Deep Dive.  Once we did the wire-frame and populated the suggested copy, they took it over from there.   Our CEO is also was a raving fan of Dr. Irving as he helped Paul with his own pain. So, Paul offered him a video testimonial.

IMS Inkspot

BEFORE

AFTER

IMS Inkspot was a two phase project.  Phase I. Inkspot chose to send their employees to our Digital Marketing & Sales Certification anticipating they would like the digital marketing business intelligence to reside in-house.  Phase II: What we did do, was give their site a slight marketing make-over, with a full infusionsoft integration to support their sales pipeline.  A CRM like Infusionsoft is critical to a company that where they have a high volume of returning customers. So, we automated many of the tasks involved in their sales eco-system. As for the site design, we incorporated a  “choose your journey” selection for ink, printers and printing services. Their team optimized the user experience by adding a search feature that is integrated into their store. We were not asked to optimize this site for SEO, though we anticipated they would do that, so we wrote all of the copy with keyword phrases that we already researched.  We put the call to action about the fold “don’t pay for 30 days” and this seems to build their leads very well.  We did notice that their in-house digital marketer continues to update the site as they test and adapt to how users navigate their site. They are on top of it!

Dance Tribe | Irina Antz

Irina and her husband owned a successful dance company. While the dance company continues to enjoy success, Irena had stumbled, quite by accident, on a new business opportunity.  She was often called upon to design “dance costumes” for theatres and/or dance companies.  While this was originally a work of love, it wasn’t yet on her radar to pursue this as a business. Eventually, she designed “onzie’s for dancers” that were constructed to allow dancers to move freely and absorb sweat.

These onzie’s went viral.  Irena found seamstresses that could work on “made to order” basis.  Irena had also developed a reputation for helping women learn how to walk in heels and correct their posture for success.  As she developed her programs and her products for online purchase, she worked closely with our team to tweak her website and store.

True to her brand, the site has everything she needs to promote and sell to her tribe of dancers! This was a 2-Day build (with shopping cart) and Irena retained our team for an additional 3 months (10 hours a month) as she tweaked her offerings.

Real – Estate | Selling the Sixth

Corbin and Meni’s story is similar to Roger’s. They had suffered some frustration with her previous designer who was not completing the website to her liking or on schedule. The designer had done a really great job with the design – it was very pretty.  The designer clearly lacked digital marketing skills, and really didn’t know much about SEO and/or UXO, however, had real strengths in design.

At first, Corbin and Meni really just wanted us to integrate Infusionsoft and automate some of their campaigns.  By using Infusionsoft, they now had a CRM that could take care of segmenting their clients, and automate responses when they were on the road.

We ended up tweaking their website to integrate UXO.  We integrated the forms and finished the site to Meni’s exact specifications.  We trained their team on Infusionsoft, and helped them get to the precise place they had in mind with their website.

This was a 1 Day Deep Dive with 1 month after service support. They are now off and running and selling Real Estate in Toronto.

Online Retail | Ber Reels

Ben wanted a new online retail property that sold the “Rolex” of fishing reels online.  At the time he said I have 7 reels.  What we didn’t realize, is that the 7 reels had multiple color options and multiple “customizable” options.  We thought it would be a straight 2 day built. It turned out to be anything but.

During the 2 Day Deep Dive we realized what Ben was really asking from us was a store that would have over 40 thousand customizable options!!!! Forget populating a store with 7 products. His vision had been more bold and evolved!

Our team accepted the challenge!  No where online did a store like it in the “reel” industry exist. We looked at other stores in other verticals that could inspire the build.  We found that the cycling industry had similar custom builds, and studied their user experience and navigation.

It was a super complex build, but finally we achieved the “Build Your Own Custom Reel” store! Within months, the store had built a solid reputation with fishing pros and anglers around the globe.  The owner is currently adding to his line and looking at our team to upgrade the store functionality.  It turns out that people spend “hours” in the store building several reels before they check out.  In the midst of building their custom reel, they are usually calling the artist behind the reel looking for even more customization!

This had to be one of the more complex builds we did. We had to stay true to Ben’s “brand”. And given these reels are “legacy items” like a fine watch, we had to really think this one through.  These reels would be taken care of like a “Patek Philippe” and would be handed down from generation to generation.  

Penetrating the marketplace against “chinese” products that are cheap and cheerful wasn’t going to be easy. But Ben did it!  You’ll want to go ahead now, test it out, and go build a reel 

This was initially a 2 day deep dive. But we worked about  3 months getting it to Ben’s spec! His vision was clear and our team had to deliver!

McGuire Financial

BEFORE

AFTER

Glenn and Marg had two business under their financial services umbrella. One dealt with wealth management and the other with debt refinancing. These are two very different audiences on each end of the spectrum. The goal was to give them both a “home” under the McGuire Financial brand.
The first thing we did was a complete website makeover, with a huge emphasis on converting visitors into leads and sales.
McGuire was ready to combine efforts of both SEO and SEM for the province of Alberta. The result is we grew their leads from 20 a month to 280 leads a month. As Infusionsoft users, they already understood the value of Infusionsoft, we just added more business intelligence to make their funnels explode.
McGuire is deeply committed to it’s digital marketing efforts. Combined with their radio advertising, SEM and SEO, their sales funnel offers steady streams of new leads which convert into 15 minute phone appointments. We tried to automate as much as we could, including the triage of clients done online BEFORE anyone can speak to a financial advisor.
We are very proud of the HUGE wins Mcguire Financial has experienced over the last 12 months of working with our agency.

Corespray.com

Callum, the CEO of Core Spray heard our CEO on the Business Pros Radio Hour on Am640. Within a few days, we were building him his new site and integrating his CRM – Infusionsoft.  What our team recognized is that the industry was largely ignoring the digital marketing game. In fact, MOST of the competitors websites he showed us were old, dull, non-responsive, had zero SEO and had ZERO conversion mechanisms. Now, that is what we can a virgin digital vertical!

Recognizing the opportunity, we researched the keyword phrases he could play for, and built the site to capture that organic traffic.  This website http://corespray.com/ is a 2-Day build with some marketing automation. We did it to Google standards to help increase his Quality Score once Callum was ready to buy Google display ads. We added remarketing pixels in the event he wanted to jump into that as well. We produced all of the hypnotic copywriting for each page.
Each page was carefully optimized for specific keyword phrases. We added a blog feature so Callum’s team could post new, fresh and relevant content.  The call to action on the site is “Get a Quote”. Callum wanted downloadable PDF’s so he could send links instead of brochures to his potential clients. This site launched May 18th, 2017. We’ll monitor it for 2 or 3 months to look for new optimization opportunities. We think this site rocks! Same day of being live, Callum reported his suppliers were calling him to tell him how impressed they were. We’ll keep you posted on how much this moved the needle in Core Spray’s branding and sales.

Manufacturing | Abbecan Industries

BEFORE

AFTER

This is a straightforward build. The owner had 3 requests:

  1. Make it responsive
  2. Collect jobs on the site (submit plans for quotes)
  3. Integrate Infusionsoft (automate communication)

We identified their target market, integrated a “choose your journey” for visitors, and we actually optimized it too (not in the request sheet, but we do it for good measure). If you look for “machine shop toronto” and “cnc machine shop toronto” you’ll find Abbecan ranking on the front page! We integrated UXO and raised the site’s quality score getting it ready for Adwords.

The owner now regularly receives quote submissions online.  The traffic to the site has dramatically increased due to the combination of organic and paid traffic.  Another happy client!

Yellow Green Construction Inc.

BEFORE

AFTER

This company wanted a site make-over, some day to day tasks completely automated and full integration with Infusionsoft. When a builder is good, the builder is on a site giving quotes, secretly hoping he’ll have enough time in the office to issue the new quotes to the leads in the sales funnel.  This company is in demand. Time is precious, and bleeding money because they had holes in their sales funnel was no longer an option.  The owner is a systems and processes guy. He knows automation is key to keep an edge over your closest competition.  First thing, is we did a custom “Choose Your Journey” strategy above the fold to segment his audience and get them in the right sales funnel. You’ll notice that we optimized the site for UXO. Site encourages scrolling down. We also built in a Lead to Consult strategy, utilizing Infusionsoft and AppointmentCore.  This was a make-over we did in 2 days. Including building out a sales pipeline.  Once it was built, the client was experiencing hiccups in the system, and wanted his team to have even less interaction with Infusionsoft. Our team went back to the drawing board to figure out how to automate even more, and minimize the actions the team had to interact with.  After two more weeks of programming and testing, testing and more testing, we are proud to say we did it.

Legal | Millman IP

BEFORE

AFTER

Millman IP was an already well established law firm specializing in Intellectual Property.  Jay was interested in a site make-over however, was very concerned about his brand. He emphasized that the site could not use salesmanship in the copy.  He wanted to stick with “best practices” of his industry, and really focus on the firm’s quality of services.  

The legal team worked with our team for 2 days. They supervised quality control where they got to select pictures, take charge of the site copy, and work closely with our team to keep the brand in tact.  

We built the site for two audiences. One for Canadian and one for International firms seeking Canadian firms to complete services in Canada and the USA.  The User experience from the visitor’s perspective achieves two separate actions: if they are searching for IP firm outside of the USA, they land in the international zone. If visitors are searching from within Canada and USA, they land in another landing zone.  

We worked closely with Jay until the new logo met his approval.  The new logo then inspired the rest of the design of the site. We didn’t compromise on SEO or UXO.  We made sure the quality of the site met all best build standards.  

The end result, we were able to build the “international” section of the site and get it ready for Adwords. The Canadian site was built with very little “marketing copy” and stayed true to the Millman IP brand.

This was accomplished in a 2 Day Deep Dive (Site to go live anyday)

Online Retail | Laglamour Style

BEFORE

AFTER

This online boutique was a new venture for the owners.  When they hired us it was supposed to be just to help them integrate Infusionsoft. During their Deep Dive, we discovered that the whole ecommerce store was built on antiquated technology normally reserved for enterprise builds (huge builds). This was both uncessary and frustrating for them.

  1. They couldn’t handle the enterprise technology on their own. Meaning everytime they needed to update the store they needed to pay a 3rd party.
  2. Antiquated tech meant the store was very slow, impacting load speed and negatively impacting sales. People would just abandon their carts.

The team couldn’t integrate Infusionsoft forms on the old technology. It wasn’t compatible. We had no choice but to move the entire store into a new platform. The team went into action and rebuilt the entire store, populated the new products, integrated infusionsoft, and gave the ladies a turn key solution they could now take control of on their own without having to pay a 3rd party every time they wanted to update their own store. – all while staying true to their original look and feel.

It was much more work then we had quoted for, but we were pleased to save the day.  Eventually, the girls had enough sales and data to once again update their storefront with a higher converting landing page.

This was originally a 2 Day make-over. After a few months, we went back to the owners with a new wireframe for the home page that we believed would increase sales. The owners used 3rd day with our designers to update their home page that is better suited for online retail. The nice part is that they are in full control off their online property now, and are not being held hostage by third party suppliers with over-complex programming.  Their sales are steadily increasing, and their carving out a niche of female buyers loyal to their brand.