Rick and Ava had the best problem any digital marketer can have. They have over 1 Million unique visitors a month, and looking to monetize that traffic a little better. Even a 5% uptick was a significant growth.
It was already well optimized, and ranked well for choice keywords. With a huge following due to their Documentaries on TV, Totally ADD already had some assets in place. A self diagnostic tool, some items to purchase, documentaries to purchase etc.
The site store was on a separate URL, not easy to navigate, suffered from design issues, and put some barriers in the way to purchase.
The goal? Increase conversions. How to turn visitors into more sales.
This was no easy task, as the site hosted an enormous volume of content. We really had to strategize about User Experience and how to increase visitors into sales. Our CEO, Paul Tobey got personally involved a chief digital marketing strategist to oversee the complexity of this project.
First, we had to upgrade the ecommerce store and look at the shopping cart experience. We had to simplify check out, and find a way to get reduce the pain points of check out, and integrate a one-page checkout feature. We had to look at the traffic landing on the home page, and find a way to drive them to purposeful Call to Actions to increase opt-ins and store check outs.
We first set our site on navigation. How to simplify the navigation and make it easy for people to find what they want in under 5 seconds. We incorporated a Choose Your Journey type of navigation and increased call to actions. Improving the store/cart and check out process, improving images on products, descriptions, incorporating more videos, etc, we set out to improve User Experience all around. We kept the SEO in tact, and through a quality control process, made sure that we improved all areas of UXO.
We installed heatmaps. Dramatically improved their Infusionsoft campaigns and tagging systems, made sure they can track their lead sources, and with all of these new metrics, we can tweak the site on the go.
The original build is 3 days, and we are currently working with the clients to improve content before we go live. Launch Date: end of August 2017