An Excerpt From Our Copywriting Training Course

Putting together a drip email marketing campaign starts with context and ends with context.  Please see the following example of how to “contextualize” an email;

Your Top Six Public Speaking Mistakes eReport

Hi Diane,

Thank you for your interest in my top six public speaking mistakes and how to avoid them eReport. Over the next little while I’ll be sending you some high-value information on how you can take your presentation marketing skills to a whole new level. The information in this report is put together from not only years of experience but also learning from some of the world’s most powerful speakers.

I highly encourage you to pay attention to every single skill that you will learn and most importantly implement it as soon as you can. Today’s chapter talks about the number one mistake that speakers make; too much data.

Enjoy,

Paul Tobey

CEO, Training Business Pros

Chapter 1-Data Doesn’t Matta

The biggest problem that I see amongst today’s presenters is that in order to look important, sound important and be important most of them think that the more data and the more content that they deliver will help them accomplish this.

Nothing in my experience could be further from the truth.

The reason for this is; it’s not about the presenter it’s about the audience and what they will take away.

This is, by the way, the number one reason why speakers get nervous because they put all the focus and attention on themselves and how good they look and how great they sound. If they just take the attention off themselves and focus on the number one thing that they need to do not to be nervous which is,” come from service”, they would not only not be nervous but they would have a much higher impact and result.

Therefore context is far more important than content. It’s not what you say it’s how you say it that matters. One of the things that I would encourage you to do is to seek out template-based presentations which then allow you to take your content and format it in such a way that not only makes sense to the audience but  makes it fun to learn, engaging and most importantly experiential.

Think of this for a moment; how can you build muscle watching me lift weight? Most speakers just lift weight never giving the opportunity for their audiences to do the same thing.

So what you might do in your next presentation is not just give examples of how it works and show them how it works but actually let them work on it. One of the ways you could do this is to give an exercise and have people in the room actually work through it and then provide feedback based on what they learned.

This will not only be fun, it will be highly enrolling and engaging and they’ll learn a lot more than if all you ever do is throw data at people.

There are obviously many more layers of context that we could talk about but I’ll do that tomorrow. In tomorrow’s chapter I’ll talk about the number one enrolling and engaging tool that you can use to hook the attention of 100% of your audience 100% of the time. Look for it in your inbox tomorrow.

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About Paul Tobey 101 Articles
Paul Tobey is the CEO of Training Business Pros and Lead Trainer as Canada’s Top Digital Marketing and Sales Trainer. Training Business Pros helps established business pros adopt proven digital marketing processes. The company has trained over 50,000 business owners across Canada and the USA, to a high degree of positive outcome, with some of his clients recognizing Paul as their catalyst to helping them earn millions.

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