What is a Marketing System, and how will it help my business


1. Prospects are potential clients.  A business needs to increase the traffic to its store or website. The key is to give them a reason to sign up on to a mailing list.  “The money is in the list”.  The most impactful way to achieve this is the following:

  • Social Media (that includes Twitter, Linked In, Facebook, Google +, You Tube, etc)
  • Cold Calling
  • Word of Mouth
  • Advertising

2. Communication – In communicating with clients and prospects, we need 4 – 7 impressions to effectively have our client visit our store or website.  This may be achieved through the following forms:

  • Emails
  • Telephone
  • Social Media
  • Networking Events

3. Presentation Marketing – is following a set format when presenting information to our clients.  The content of the presentation may change, depending upon the product/service that the client needs, but the process by which we present, stays the same. A successful close ratio is 20 -30 % of the clients based on the individual business.

4. Follow-up – Customers are not always ready to buy when we are ready to sell . A system of following up with those clients needs to be developed based on your individual business.  Generally, you should contact them weekly or bi-weekly until they opt out or buy.


About Paul Tobey 102 Articles
Paul Tobey is the CEO of Training Business Pros and Lead Trainer as Canada’s Top Digital Marketing and Sales Trainer. Training Business Pros helps established business pros adopt proven digital marketing processes. The company has trained over 50,000 business owners across Canada and the USA, to a high degree of positive outcome, with some of his clients recognizing Paul as their catalyst to helping them earn millions.

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