How do you know if they can find you?
Internet Marketing has changed the way businesses market their services. Services such as SEO, Social Media Marketing & E-Mail Marketing are the current trends yet most businesses are not taking advantage of the shift in technology from traditional printing methods. With 90% of people using a search engine to find a product or service, it is important to be found on the 1st page using tools like:
- SEO – Search Engine Optimization – Having a good website is important, but without ranking the website on Google and other search engines you will have no traffic which in turn will not generate any sales on your website. Keywords, content and context rich websites are the most important steps in the SEO process and it is important to find a reputable provider to do an analysis on your website and find a strategic approach to generate more traffic and increase leads for your business.
- Social Media Marketing – Facebook now has 1 billion users and Twitter is the number 2 search engine. Increasing your exposure allows people to talk about your products and services and there is no better marketing tool then “word of mouth”. If your family or best friend gives you positive feedback on a product or service, you would definitely be more convinced than seeing and advertisement.
- Email Marketing – Traditional Methods of mailing flyers and coupons are expensive and there is no way of tracking if your flyer was opened or not. Without being able to measure if your marketing campaign is working, you may be throwing money out of the door. More than 90% of the people you know use email today and companies can now use revolutionary technology and utilize email to market their services effectively. If the postal service is switching to E-Post, then you know this tool works.
There are many ways to increase your online presence and it is important to choose a provider which has experience in online marketing. Look for a company that does an analysis on your existing website, looks at the competition and comes up with a strategy specific to your business. Watch out for companies who guarantee 1st page rankings and charge hefty fees. A good company will hold themselves accountable for your success and be able to provide you with a package that provides the best ROI (Return On Invesment) for your marketing campaign.