• September 27 – 28, 2017 | $3,997

Are you looking to start advertising online or increase your PPC spend, and at the same time make it more cost effective to create higher conversions?

Adwords Mastery is an end-to-end hands on PPC advertising course that takes you through the setup, launch and maintenance of Google and Facebook Ads.

After managing hundreds of thousands of our agency’s client dollars, we’ve learned a thing or two about online advertising.  It all comes down to choosing a targeted audience, going after targeted keyword phrases, optimizing your cost-per-click and conversion rates and remarketing to site visitors in a cost effective way.  When you learn to do it properly, your return on investment can be staggering.

Our clear and precise instruction can get your PPC campaigns off to a great start and we’ll give you the competency to pay attention to your metrics and optimize your results over time.

Program Benefits

  • Drive highly target traffic to your site
  • Searching and selecting effective long tail and short tail keywords for your ads
  • Create engaging ads for Google and Facebook
  • Design an effective lead capture to use with your ads
  • Understanding the click psychology behind PPC
  • Optimizing your ad spend over time to lower CPC & raise lead conversion rates
  • This program qualifies for government funding. To find out how to get your training expenses reimbursed go here.

Topics Covered

  • Facebook Ads setup and launch
  • Facebook Remarketing Pixels and Campaigns
  • Google Adwords setup and launch
  • Google Remarketing pixels and display network campaigns
  • Lead Capture Page Design and Execution
  • Working with Optin Forms
  • The 7 Part Client Value Optimizer System

Who Should Enroll

This program is ideal for companies who wish to train their marketing employees, digital marketing officers, business owners & sales teams who want to:

  • Get more qualified leads
  • Remarket to their site visitors more effectively
  • Lower their cost-per-click and raise conversion rates
  • Get higher click-through-rates by building effective ads
  • Optimize paid-ad-campaigns by tracking the proper metrics



  • September 27 – 28, 2017 | $3,997


Program runs from 9:00 am to 5:00 pm


Paul Tobey

Paul Tobey is the CEO of Training Business Pros, a North American Leader of high-level business training and advanced digital marketing implementation services. He also employs and manages a team of highly skilled digital marketing experts for Business Pros Marketing, a full-service marketing agency. Paul is considered by many to be one of the leading internet marketers in North America and has helped over 50,000 people learn personal and professional skills to enhance their careers and lives. His company is a leading Infusionsoft Certified Partner that helps established businesses adopt proven digital marketing solutions and advanced CRM automation. Read More about Paul and his team.


Training Business Pros HQ.

25 Lesmill Road

Toronto ON


September 27-28, 2017



Companies can claim up to 83.3% in government funding for this course. To See how you can take advantage of this opportunity, click the link below.

More about government funding


Let us know what we can do to make your experience easier!