Now that You've Got their Attention, it's Time to Talk About the Problem...
On this sales page, we're not beating around the bush. Right at the top, there's a product image and some points that set your product apart. However, even though this is a very product-focused page, keep in mind that people buy solutions, not products.
With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.
The most important point here is that you can relate to the problem that your visitor is trying to solve.
How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problems to solutions after just a short text section.
By choosing us you'll get the following benefits:
Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.
This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.