Training Business Pros

Did you know or realize that 51% of North Americans have not read a nonfiction book past high school? Whether you believe this to be true or not it’s 100% fact.

That means that 51% of North Americans feel that they got everything they needed to learn from high school teachers. Eventually what that ends up being is failure. Because you’re basing everything you know on a bunch of people who may not know everything.

One of the things that have happened in my life in order for me to achieve some the things that I wanted to achieve what’s to stop being a know it all and basing my opinions on things that I’ve heard about, read about or talked about was to actually learn from people who had what I wanted and for that you need to become a learn-it-all.

One of the ways that I found to learn things really fast and retain a lot more is to use the following five guidelines.

1. Keep an open mind. People who are know what all generally have very close minds. The things that they know are obviously things that they’ve heard about but not necessarily things that they’ve experienced. The number one reason why people are not open to learning is because when somebody else comes across their life that seems to know something more than they do it makes them feel bad and they want to avoid feeling bad at all cost. So therefore they keep their minds closed in order to avoid being hurt.
2. The willingness to accept guidance.

LinkedIn just happens to be one of the most powerful things that you could do in today’s 21st-century marketing to raise the perception that you’re an expert and a leader in your field. One of the best ways to do this is to literally optimize your LinkedIn account to be found not for who you are but for what it is you do.

Did you know that there are employers who are looking for you every day?

Did you know that those employers do not know your name but they are looking for what it is you do?

Does it not been make sense for you to be found for the keyword phrases that they’re choosing in other words what are the skills that you used and what are the keyword phrases that you choose to be associated with your LinkedIn account?

Here are four very powerful ways to optimize your LinkedIn account:

1. in most LinkedIn accounts people use their headline to tell people what company they work for instead of what they do. My recommendation is that you choose three different keyword phrases that represent the skills that you want to be found for. In other words if you want to be found for public speaking training then use the words public speaking training in your headline.
2. In the summary of your profile uses the keyword phrase that you want to be found for numerous times. Do not use bios because bios are boring. Tell a really good story and include the keyword phrase that you want to be found for at least three or four times.
3. Join groups and associations that use the same keyword phrases in their descriptions at the keyword phrases that you want to be found for. This works for two ways; it allows you to be associated in neighborhoods that are considered to be advantageous for you to learn from and it also uses the keyword phrases in your profile which helps your search engine optimization as far as LinkedIn optimization is concerned.
4. Get yourself at least 20 recommendations. Ask people for them and they will sometimes acquiesce and give them to you not in every case but in most cases as long as you’ve done good work. When you ask them to give you a recommendation ask them to utilize the keyword phrases that you want to be found for when they give their recommendations.

In the end this will prove to people that number one you can be found and that makes you a good marketer and number two it allows you to create the perception in the marketplace that you are an extreme value by focusing on the skills that you have to give and not who you are and what company you work for.

If you’re looking for more information on how to optimize your LinkedIn account your Facebook account or Google please visit Paul Tobey’s advanced Internet marketing training courses.

One of the biggest problems that I see with business owners is that when it comes to creating good content online very few people give any energy to doing what’s called targeted keyword research.

The reason why you would do that is to find keyword phrases that are the most searched but least competitive online so that you can build the amount of traffic based on the number of searches for those keyword phrases.

Once you have a good keyword phrase create some good content. There are systems and processes to be able to create that content quickly however the focus of this article will be on a system called back linking which is how to back link to that article so that it is of extreme value to a major search engine like Google.

The number one reason to back link to your content is so that Google finds corroborating evidence or endorsements online from other websites to prove that that content is good to the end user. The more back links that Google finds to that content the higher it will rank that webpage.

Here are three ways to back link to your website or webpage;

1. social media is perhaps the easiest way to build back links to your website. Every time you post content online the first thing you must do is what’s called Digg IT. The reason why it’s important to back link from Digg.com is because Google loves day as a social media bookmarking website. Google goes there frequently to find new content that has been posted online. It could take up to eight months for Google to find that new webpage that you created however if you put up back link on Digg.com Google will not only start the ranking process but it will do so within 24 hours.
2. The second way is to find blog posts of relevant content that you can leave comments on and post what is known as anchor text back links to your webpages. One of the best ways to do that is to use a social media aggregator known as TweetDeck. TweetDeck is a software that works like a search engine for tweets and twitter posts. Look for relevant blogs on this search engine notice TweetDeck find something that you can comment on and leave an anchor text back link.
3. If you want to raise the stakes and the value of the back links that you get to your website use the same system to find relevant comments on.EDU websites. The reason why a back link from a.EDU website is 10 times more powerful than a regular back link is because Google feels that.EDU website is an authority site and therefore anyone from an authority site that links to your website means that your website is now powerful.

There are essentially five other ways to build back links to your website my suggestion is you research these ways and if you want the quickest way to the finish line click here for more information on one of our advanced search engine optimization and back linking training courses.

How to effectively use high-powered learning management systems to grow your business

one of the greatest tools that companies have is their ability to share information with others. There are number of ways to do this but the biggest challenge is not only finding people with the knowledge and experience to share but also understanding context and how to deliver those learning systems to other people.

Here are the top three learning management systems that I use in my business;

1. Webinar it webinars are the sleeper secret of 2012. Most people would use something like PowerPoint to deliver webinar that is the most unbelievably boring thing you could possibly do areas for example if you are at the annual HRP a conference how many people and presenters used webinars used PowerPoint in their presentations. The problem with PowerPoint is it actually shows people what your essay before you say and if they’re done reading before you say it there completely tuned out from that point on so my recommendation is you figure out a system to deliver the information first by the number one rule people’s minds which is; ask a lot of questions.

Hypnotic Writing for Success

 

The goal of hypnotic writing is to create in the audience a focused mental state to motivate them to act.  The basic elements are a compelling headline that directly names your audience, creates curiosity, informs them and engages their emotions.  Use hypnotic connectors to overcome psychological filters such as; words that emote feelings and energy.  To name a few; essential, exclusive, revolutionary, must have, because.

• People think in pictures.  If you can try to graphically represent your ideas in flow charts, videos and images.  Keep the focus on them by avoiding the words I, we, our and in place of that use you, your, them.
• Color is important for your headline, if you are directing your audience towards woman then the color of choice is Red.  The colour of choice for a male audience is Blue and if you are directing a mixed audience then the universal color is Black.
• Create Energy and urgency in the text by using words like; immediate, hurry, now, action packed, expeditious.
• State the benefits.
• Paint the picture of how it works in the persons mind.
• Use the word “Yes!” and positive affirmations.
• Stories are an amazing tool to use and be greatly effective – stories are memorable.  Use Hypnotic Writing stories to leave a lasting impression.
• Testimonials provide credibility – the best testimonial will always come from a credible, recognized source.

 

The golden Rule stated by Paul Tobey for Hypnotic Writing is to never make your claim bigger than your proof.  This is just a brief outline of some points used in Hypnotic Writing, for more information visit www.trainingbusinesspros.com

 

 

 

The vast majority of people that I meet in my life seem to think that the only thing they need to do to get what they want is to work hard. My dad taught me that if I worked hard that I would get a good job and I would be able to save for retirement. You may or may not realize this but that old paradigm has somewhat died in the past few years.

It’s not as easy as it once was to get a good job and keep it for 30 years. So, if you’re looking to perhaps make it to retirement with a fair amount of money saved or you’re looking to get greater success in your life, whatever that may be, you might want to consider the number one reason why most people don’t get what they want in life and that is; they simply don’t know what it is that they want.

So what I’ve done is; I came up with a way to figure out what it is you want by accessing the emotional intensity of how you feel as it pertains to what you want. This is an exercise that I’ve learned from Dr. Robert Anthony and have modified it slightly to make it easier for you.

One of the ways to think about this exercise is; what would you like to do, be or have in your life that you do not have right now? Then what you would do is; you would measure the intensity of the feeling that you get after envisioning yourself having that, doing that or being that.

Here are 3 ways that you can use this scale and what the benefits are for you:

1. Think about the top 10 things that you want in your life that you do not have right now. These could be material things, these could be things to do with your favourite charity, these could be positions that you want to achieve or the type of person that you would want to be perceived as by your community.I always say to people if not just about getting what you want it’s about the actual process of attaining it that’s the most fun part. So think about the end goal. This is called end thinking. If you don’t know where you’re going you will certainly end up somewhere else. So write down the top 10 things that you want in your life and make sure that they are big because nothing big ever got created with a small idea.
2. The next step is to put yourself in the position of having what you want. Feel about it don’t think about it. Reason and logic have very little to do with this particular exercise. In fact, reason and logic is the number one reason why it won’t work at all. I’m asking you to feel about it way before thinking about it because if you think about it, it makes no sense and therefore you’ll take yourself out of the game because you’re comparing what I’m saying to what you already know and the answer that you’ll get for yourself is; this is nonsense. Try it anyway. Look at your brain and say hey brain,” thanks for sharing” I choose to do this exercise anyway because I’ve really got nothing to lose.
3. The final step in this process is to measure the intensity of how you feel about each one of the 10 things that you’ve written down. If you have to close your eyes for a few minutes to put yourself in that position then do so. For example if I wanted say, a big white yacht, one of the things that I might do is envision myself parking it. Or I could be out in the open water with a group of nine people enjoying cocktails. Or I could be in a windstorm with nothing but GPS to guide me. Think about every potential situation you could find yourself in and the more you envision it the more you will feel attracted to it and the more you’re attracted to it the more it will be attracted to you. Then consider that in this list of 10 things one of them might be higher than the rest. And the other nine things will happen as a natural result of going after the big one. Measure each one on a scale of 1 – 10, 10 being the highest level of true heart intensity.

In the end, it’s your choice to do this exercise or not. However, my recommendation is that you just give it a try. There is nothing like your current results to tell you how your current system is working. This is another system, another way of feeling, certainly another way of thinking. So don’t discount it until you try. The only reason this won’t work; is your better idea.

If you want to know more about how this works, why it works and some of the things that might help you analyze it from the logic and reason perspective click here for more information.

The number one problem that I see with businesses today who try to make an impact online is that while it’s important to display your website in a professional manner the most important thing is that you actually get some traffic.

The number one challenge that you will find with traffic sources such as Google, Yahoo and other search engines is that they have very specific rules on creating what we call;” search engine results pages”.

These are very specific formulas which help you rank higher in the search engines. It’s essentially context over content. In other words it’s not what you say but how you say.

Here are a couple of examples of things that you must do to deliver a steady stream of search engine traffic to your website;

1. make sure that the keyword phrase that you have chosen is as a result of doing what we call targeted keyword research. The number one way to do that is obviously use a piece of software like market samurai to do the heavy lifting. You don’t know what market samurai is click here for more information.
2. What you chose your keyword phrase you must contextually placed that keyword phrase in your content so that Google recognizes it and displays it on its results pages because you have contextualized the keyword phrase better than everyone else in your category. Some of the things that you might want to consider our; putting the keyword phrase into the; title, URL, description and had.
3. Once you’ve done this then you must go out into the world and create what we call back links. To describe a back link think of it like this; a back link is a hyperlink from someone else’s website to yours in essence endorsing the fact that you have good information and they are delivering their traffic to you.
4. People sometimes get confused at this point because they think to themselves does anybody need to click that link for it to be valuable? And, the answer is; now. It just has to be there. In other words Google will find those links and the more links it finds to you the higher you will rank you.
5. One of the most powerful ways to get back links and build back links to your site today is using a social media marketing system which is very defined from a step-by-step perspective. I highly encourage you to seek out this information from someone who knows how to do it or you could just click here.

As you can see there are obviously more things to consider than just randomly putting content online you have to consider the source for that content, which should come from your experience. You also have to think about doing targeted keyword research and knowing exactly how competitive this keyword phrase is before you even take any steps to putting content online and creating back links. In our next article we will talk about the number one thing that businesses should be doing that most of them are not in order to accelerate this process. For link to that article click here

The biggest problem that I see with businesses today is they forget that people respond only to what they want.

Once you realize that your job as a marketer is to play into the skepticism of the person that’s reading the page thank you need to make a leap of faith and say how do I tackle that person skepticism and get them to read what I’m trying to display.

One of the most powerful ways to do this that I have seen on planet Earth is called hypnotic copywriting.

Here are five ways to build an effective hypnotic copywriting headline to hook someone’s attention and get people into a focused mental state so the only thing that matters is;” what comes next.”

1. You must first grab somebody’s attention by making your headline big bold and in the middle of the page and putting it in prime real estate so that they can’t possibly miss it. I think the number one mistake that businesses make when they write headlines if they bury them it’s hard to find and hard to read. So try to make yours stand out.
2. Inform your readers that they’re in the right place. One of the best ways I seem to do this is to use the keyword phrase in the headline so that the very thing that they used to find you is in the headline and now they make the association that they’re in the right place.
3. The only reason that people will keep reading is if you built and not curiosity in that short period of time, less than 15 seconds, so that they’re willing to take the leap of faith and spend time to read what’s on the rest of this webpage. There are several ways to build curiosity most of those are beyond the scope of this article but I encourage you to do your research.
4. Roundup your audience by calling your people by name. If you got a targeted audience one of the best ways to enroll and engage them is to use their name examples of this are; women, men, architects, truckers, doctors, lawyers and any other group of people that you can explain some are more detailed than others but I think you get the idea.
5. And finally one of the best ways to get people into a focused mental state is to make them feel something. The only way people will make a decision in your favor to continue reading is if something overwrite their skepticism. And the only thing on planet Earth that can overwrite somebody skepticism is if they intrinsically feel like the information that they’re going to get is something that they don’t already know and that will empower them in some way.

In conclusion my recommendation to you is if you have not heard of hypnotic marketing explore further some of the greatest copywriters on planet Earth follow this system including PT Barnum and Mr. fire also known as Joe Vitale the godfather of hypnotic writing.

For more information on how to learn this and get trained as a highly valuable source of copywriting information so that you can raise the amount of money that you earn and be a trusted credible source for your company or you a company that you work for click here now.

What you need to know before you pay for graphic design and what you could pay.

The biggest problem that I see when people go searching for a graphic design pricelist is that the only thing they care about. Did you know that the most important thing about hiring a graphic designer has nothing to do with how much you will pay but how much they know based on the experience that they have. You can pay as little as $100 for a brochure and in the end you’re getting the benefit of somebody who works for $100 an hour. That’s not a good decision if you want to get somewhere quickly.

 

What I’d like to point out in this article is that there aren’t things that you should focus on to look for in a graphic design artist, what their power truly is and how you might make a better decision on choosing one not based on cost but based on value. However, I will show you what things at what cost if you were hiring the right person.

1. Brochures. There are obviously a number of different types of brochures you could make; trifold, single page, multiple page, so obviously the price reflects the size of the actual product. What I would recommend is not so much the size of the brochure is what you should look at but you should consider what do I want my brochure to do so I quite frankly don’t put much faith in graphic design from the perspective of that is not what’s going to hook the reader it’s the words that you choose that will help their mind. So not only should you get a graphic designer but you should get yourself a marketing copywriter and graphic designer rolled into one. What should you expect to pay for someone like this? A lot! But in these days you get what you pay for.
2. Websites. People always choose web designers based on their ability to graphically design something that’s pleasing. Again, this is a mistake. Graphic design is important only from the perspective that you want to look professional, modern and at least a little bit with it. However it is secondary to the education-based marketing concept. The words that you choose, the order that those words. And the hypnotic efficiency of those words is the thing that you should be looking for. So it’s not a web designer and a graphic designer that you wanted all it’s a copywriter who understands the way that people think and the way people make decisions. The cost that you would be willing to pay for this reflects how much you want to make. Would you be willing to pay $1 million knowing that you’ll get a $10 million return? I personally would make that deal any day of the week. So what you would look for is someone who has the experience of making $100 million with a website.

 

Putting together a drip email marketing campaign starts with context and ends with context.  Please see the following example of how to “contextualize” an email;

Your Top Six Public Speaking Mistakes eReport

Hi Diane,

Thank you for your interest in my top six public speaking mistakes and how to avoid them eReport. Over the next little while I’ll be sending you some high-value information on how you can take your presentation marketing skills to a whole new level. The information in this report is put together from not only years of experience but also learning from some of the world’s most powerful speakers.

I highly encourage you to pay attention to every single skill that you will learn and most importantly implement it as soon as you can. Today’s chapter talks about the number one mistake that speakers make; too much data.

Enjoy,

Paul Tobey

CEO, Training Business Pros

Chapter 1-Data Doesn’t Matta

The biggest problem that I see amongst today’s presenters is that in order to look important, sound important and be important most of them think that the more data and the more content that they deliver will help them accomplish this.

Nothing in my experience could be further from the truth.

The reason for this is; it’s not about the presenter it’s about the audience and what they will take away.

This is, by the way, the number one reason why speakers get nervous because they put all the focus and attention on themselves and how good they look and how great they sound. If they just take the attention off themselves and focus on the number one thing that they need to do not to be nervous which is,” come from service”, they would not only not be nervous but they would have a much higher impact and result.

Therefore context is far more important than content. It’s not what you say it’s how you say it that matters. One of the things that I would encourage you to do is to seek out template-based presentations which then allow you to take your content and format it in such a way that not only makes sense to the audience but  makes it fun to learn, engaging and most importantly experiential.

Think of this for a moment; how can you build muscle watching me lift weight? Most speakers just lift weight never giving the opportunity for their audiences to do the same thing.

So what you might do in your next presentation is not just give examples of how it works and show them how it works but actually let them work on it. One of the ways you could do this is to give an exercise and have people in the room actually work through it and then provide feedback based on what they learned.

This will not only be fun, it will be highly enrolling and engaging and they’ll learn a lot more than if all you ever do is throw data at people.

There are obviously many more layers of context that we could talk about but I’ll do that tomorrow. In tomorrow’s chapter I’ll talk about the number one enrolling and engaging tool that you can use to hook the attention of 100% of your audience 100% of the time. Look for it in your inbox tomorrow.

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For more information about the Training Business Pros’ copywriting training course click this link.