Training Business Pros

The number one problem that I see with businesses today who try to make an impact online is that while it’s important to display your website in a professional manner the most important thing is that you actually get some traffic.

The number one challenge that you will find with traffic sources such as Google, Yahoo and other search engines is that they have very specific rules on creating what we call;” search engine results pages”.

These are very specific formulas which help you rank higher in the search engines. It’s essentially context over content. In other words it’s not what you say but how you say.

Here are a couple of examples of things that you must do to deliver a steady stream of search engine traffic to your website;

1. make sure that the keyword phrase that you have chosen is as a result of doing what we call targeted keyword research. The number one way to do that is obviously use a piece of software like market samurai to do the heavy lifting. You don’t know what market samurai is click here for more information.
2. What you chose your keyword phrase you must contextually placed that keyword phrase in your content so that Google recognizes it and displays it on its results pages because you have contextualized the keyword phrase better than everyone else in your category. Some of the things that you might want to consider our; putting the keyword phrase into the; title, URL, description and had.
3. Once you’ve done this then you must go out into the world and create what we call back links. To describe a back link think of it like this; a back link is a hyperlink from someone else’s website to yours in essence endorsing the fact that you have good information and they are delivering their traffic to you.
4. People sometimes get confused at this point because they think to themselves does anybody need to click that link for it to be valuable? And, the answer is; now. It just has to be there. In other words Google will find those links and the more links it finds to you the higher you will rank you.
5. One of the most powerful ways to get back links and build back links to your site today is using a social media marketing system which is very defined from a step-by-step perspective. I highly encourage you to seek out this information from someone who knows how to do it or you could just click here.

As you can see there are obviously more things to consider than just randomly putting content online you have to consider the source for that content, which should come from your experience. You also have to think about doing targeted keyword research and knowing exactly how competitive this keyword phrase is before you even take any steps to putting content online and creating back links. In our next article we will talk about the number one thing that businesses should be doing that most of them are not in order to accelerate this process. For link to that article click here

The biggest problem that I see with businesses today is they forget that people respond only to what they want.

Once you realize that your job as a marketer is to play into the skepticism of the person that’s reading the page thank you need to make a leap of faith and say how do I tackle that person skepticism and get them to read what I’m trying to display.

One of the most powerful ways to do this that I have seen on planet Earth is called hypnotic copywriting.

Here are five ways to build an effective hypnotic copywriting headline to hook someone’s attention and get people into a focused mental state so the only thing that matters is;” what comes next.”

1. You must first grab somebody’s attention by making your headline big bold and in the middle of the page and putting it in prime real estate so that they can’t possibly miss it. I think the number one mistake that businesses make when they write headlines if they bury them it’s hard to find and hard to read. So try to make yours stand out.
2. Inform your readers that they’re in the right place. One of the best ways I seem to do this is to use the keyword phrase in the headline so that the very thing that they used to find you is in the headline and now they make the association that they’re in the right place.
3. The only reason that people will keep reading is if you built and not curiosity in that short period of time, less than 15 seconds, so that they’re willing to take the leap of faith and spend time to read what’s on the rest of this webpage. There are several ways to build curiosity most of those are beyond the scope of this article but I encourage you to do your research.
4. Roundup your audience by calling your people by name. If you got a targeted audience one of the best ways to enroll and engage them is to use their name examples of this are; women, men, architects, truckers, doctors, lawyers and any other group of people that you can explain some are more detailed than others but I think you get the idea.
5. And finally one of the best ways to get people into a focused mental state is to make them feel something. The only way people will make a decision in your favor to continue reading is if something overwrite their skepticism. And the only thing on planet Earth that can overwrite somebody skepticism is if they intrinsically feel like the information that they’re going to get is something that they don’t already know and that will empower them in some way.

In conclusion my recommendation to you is if you have not heard of hypnotic marketing explore further some of the greatest copywriters on planet Earth follow this system including PT Barnum and Mr. fire also known as Joe Vitale the godfather of hypnotic writing.

For more information on how to learn this and get trained as a highly valuable source of copywriting information so that you can raise the amount of money that you earn and be a trusted credible source for your company or you a company that you work for click here now.

What you need to know before you pay for graphic design and what you could pay.

The biggest problem that I see when people go searching for a graphic design pricelist is that the only thing they care about. Did you know that the most important thing about hiring a graphic designer has nothing to do with how much you will pay but how much they know based on the experience that they have. You can pay as little as $100 for a brochure and in the end you’re getting the benefit of somebody who works for $100 an hour. That’s not a good decision if you want to get somewhere quickly.

 

What I’d like to point out in this article is that there aren’t things that you should focus on to look for in a graphic design artist, what their power truly is and how you might make a better decision on choosing one not based on cost but based on value. However, I will show you what things at what cost if you were hiring the right person.

1. Brochures. There are obviously a number of different types of brochures you could make; trifold, single page, multiple page, so obviously the price reflects the size of the actual product. What I would recommend is not so much the size of the brochure is what you should look at but you should consider what do I want my brochure to do so I quite frankly don’t put much faith in graphic design from the perspective of that is not what’s going to hook the reader it’s the words that you choose that will help their mind. So not only should you get a graphic designer but you should get yourself a marketing copywriter and graphic designer rolled into one. What should you expect to pay for someone like this? A lot! But in these days you get what you pay for.
2. Websites. People always choose web designers based on their ability to graphically design something that’s pleasing. Again, this is a mistake. Graphic design is important only from the perspective that you want to look professional, modern and at least a little bit with it. However it is secondary to the education-based marketing concept. The words that you choose, the order that those words. And the hypnotic efficiency of those words is the thing that you should be looking for. So it’s not a web designer and a graphic designer that you wanted all it’s a copywriter who understands the way that people think and the way people make decisions. The cost that you would be willing to pay for this reflects how much you want to make. Would you be willing to pay $1 million knowing that you’ll get a $10 million return? I personally would make that deal any day of the week. So what you would look for is someone who has the experience of making $100 million with a website.

 

Putting together a drip email marketing campaign starts with context and ends with context.  Please see the following example of how to “contextualize” an email;

Your Top Six Public Speaking Mistakes eReport

Hi Diane,

Thank you for your interest in my top six public speaking mistakes and how to avoid them eReport. Over the next little while I’ll be sending you some high-value information on how you can take your presentation marketing skills to a whole new level. The information in this report is put together from not only years of experience but also learning from some of the world’s most powerful speakers.

I highly encourage you to pay attention to every single skill that you will learn and most importantly implement it as soon as you can. Today’s chapter talks about the number one mistake that speakers make; too much data.

Enjoy,

Paul Tobey

CEO, Training Business Pros

Chapter 1-Data Doesn’t Matta

The biggest problem that I see amongst today’s presenters is that in order to look important, sound important and be important most of them think that the more data and the more content that they deliver will help them accomplish this.

Nothing in my experience could be further from the truth.

The reason for this is; it’s not about the presenter it’s about the audience and what they will take away.

This is, by the way, the number one reason why speakers get nervous because they put all the focus and attention on themselves and how good they look and how great they sound. If they just take the attention off themselves and focus on the number one thing that they need to do not to be nervous which is,” come from service”, they would not only not be nervous but they would have a much higher impact and result.

Therefore context is far more important than content. It’s not what you say it’s how you say it that matters. One of the things that I would encourage you to do is to seek out template-based presentations which then allow you to take your content and format it in such a way that not only makes sense to the audience but  makes it fun to learn, engaging and most importantly experiential.

Think of this for a moment; how can you build muscle watching me lift weight? Most speakers just lift weight never giving the opportunity for their audiences to do the same thing.

So what you might do in your next presentation is not just give examples of how it works and show them how it works but actually let them work on it. One of the ways you could do this is to give an exercise and have people in the room actually work through it and then provide feedback based on what they learned.

This will not only be fun, it will be highly enrolling and engaging and they’ll learn a lot more than if all you ever do is throw data at people.

There are obviously many more layers of context that we could talk about but I’ll do that tomorrow. In tomorrow’s chapter I’ll talk about the number one enrolling and engaging tool that you can use to hook the attention of 100% of your audience 100% of the time. Look for it in your inbox tomorrow.

To unsubscribe from this mailing list please click here. (It is important to always include an unsubscribe link.)

For more information about the Training Business Pros’ copywriting training course click this link.

When it comes to choosing targeted keyword phrases for your website it’s not always obvious to people how to go about that. So in this article I like to focus on the right kind of software to use how quickly you could employ it and what are some of the parameters that you used to choose the best keyword phrases.

For my money in the marketplace there is no better software to do this than market samurai. It is a simple program that you downloaded and installed from the company it costs very little and it allows you to quickly choose keyword phrases that you can think of and a whole bunch of keyword phrases that you can’t think of and do analysis on those keyword phrases making it easy for you to find the best ones to get on the front page of Google which is the overall goal.

1. The first step in choosing keyword phrases is to pick the best one that targets what you wanted explain and then generating keywords to find a list of at least 100 alternatives sometimes the one that you have in your head is not always the best one.
2. The next thing you would do is a type of competition analysis which takes out to certain keyword phrases which are not viable for example; things like phrase to broad which basically means is good keyword phrase in the right order or not also you would also want to keyword phrases that don’t have more than 1 million competitors. Sometimes when you play in a market that has 27 million competitors becomes that much harder for you find and rank in the top 10.
3. I could go on and on but most people in the room can eventually get the idea that in 4 min. or less or 5 min. or less I can create as much content as I want the software rarely makes mistakes because you train it before you start takes about 5 to 10 min. to train it and it just saves you a ton of time.

 

5 Article Titles

Article Marketing Will Help You Gain Search Engine Optimization Strategy

For Excellent SEO Results Use Article Marketing

The Best Seo Marketing Strategies Include Article Marketing

Article Marketing Is One Of The Best Ways To Earn Points With Google

Article Marketing Strategy Is One Of The Best Things To Do For Google

1 Article Sub-Title

Most Internet Marketers Know That Article Marketing Is One Of The Most Effective Ways To Build Back Links Here’s How.

3 Article Summaries

Learning how to back links to your website is as easy as understanding the benefits of article marketing. This article focuses on exactly how to do that.

When it comes to back link strategies everyone wants to know the answer, in my experience it’s all about article marketing read this article to learn more.

Take a minute out of your day write a very powerful article but then learn how to link it to your website so that you can gain back link power.

Article Content

One of the biggest problems that I see today is that even if website owners know that is important to get back links to their websites so that Google can rank them higher in search engines, they don’t always know the most effective way to do this.

I’ve always believed for at least the past five years that article marketing is one of the most effective ways to build back links. The problem is, the way most people go about it is that article by article an article site by article site they post things haphazardly randomly and this a fact is far less powerful than if you knew how to leverage a very powerful article marketing strategy.

Here are the top five things that you will need to know to benefit from article marketing;

1. make sure that when you write an article is of high value, uses only text and does not sell anything. The number one reason to write an article is to help people understand that you are a trusted, credible source for information. You cannot earn this trust if you are constantly selling your products and services to other people. Simply write how-to articles that help people solve the problem or get better direction in their business or in their life.
2. Do not post articles one by one on article sites. This takes way too much time make sure you use article aggregators like article Post robot so that you can save time. The great thing about these aggregators is that with a single click of a button you could literally post to well over 100 article sites get up and walk away and come back six months later and now you’ve created several thousand back links to your website.
3. The number one issue that you will have with article marketing is something known as duplicate content. Google does not like the fact that you are posting a single article on multiple websites. It only really counts the first article, therefore you must understand the article writing formula that gets Google to not see it as duplicate content. The best way to do this is to use an article marketing aggregator which spins the article with multiple titles multiple subtitles and multiple bios so that Google does not see as duplicate content.
4. The next common mistake that people make is they forget to understand the way that Google works in terms of how it sees a back link. Understanding and knowing the formula for writing anchor text is the most powerful thing that you could do to back link to your website in each of your bios for the articles that you write make sure you include at least two anchor text back links to different webpages using different keyword phrases.
5. In order to leverage your time and get measurable marketing result try not to overwhelm yourself I signing up with multiple article cites the very first time. You got plenty of time to do this so take your first article and post it to only five new article sites. Remember, you will have to register for each of these article sites before you are able to post articles. So don’t overwhelm yourself quite registering for 50 different article sites otherwise you just to take yourself right out of the game by saying this is just way too much work. Let go let it happen.

I highly encourage you to explore further the article marketing formulas which will help you gain notoriety for your website and an endorsement from the largest search engine on the planet namely Google. There are of course other elements to learn when it comes to article marketing and I wish you the best in finding out what they are and implementing them.

5 Article Bios

In the author Paul Tobey’s<a href=”http://www.trainingbusinesspros.com”>business training</a> courses you will learn how to do <a href=“http://www.trainingbusinesspros.com/blog/article-marketing”> article marketing </a>and much more.

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learning how to do  <a href=“http://www.trainingbusinesspros.com/blog/article-marketing”> article marketing </a> is an important formula to dating back links to your website learn this on Paul Tobey’s<a href=”http://www.trainingbusinesspros.com”>business training</a> website.

In the author Paul  Tobey’s  <a href=”http://www.trainingbusinesspros.com”>business training</a> courses there are many elements of Internet marketing and<a href=“http://www.trainingbusinesspros.com/blog/article-marketing”> article marketing </a>formulas that you will learn to earn more business online.

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One of the keys to a great “promote your blog” strategy is to make sure there’s actually something to read when I get there. It’s more than just a web log of your recent restaurant mishaps and office politics. It’s about education based marketing and helping people make better decisions and guiding them to make good choices.

I would recommend a “how-to” article strategy. How-to articles are designed to help people learn a mechanism. This is the step by step information that shows a reader how to do an important task and also tells them what they get when they do that.

Here are my top 5 ways to write a great “how-to” article.

1. Start with what the problem is that your article will solve.  Many people do not know they even have a problem so you need to spell it out.  Obviously the solution will be in the article itself but until you state a problem who would go out of their way to read the solution?
2. A couple of intro paragraphs should be enough and included with the problem you’ll need to give a quick compelling reason for someone to read further.  That reason is the benefit they’ll get by reading it.  For example: the reason to read this article was state above to be “a good promote your blog” strategy.
3. Use bullet points to help people scan the article easily.  Leave tons of white space as well. Each bullet point should talk about the “how to” and also the benefit of that “how-to”. The benefit to this bullet point point is allowing people to easily read by scanning.
4. Your information that you deliver should be based on experience only.  Why? Because, if you have to research your topic you really don’t have the right to talk about it.  Do you?  Writing from experience means that you’re giving people not only solutions but you actually have proof that it works. Also, it takes a lot less time to write from experience than having to do research then write it.
5. Finally, the main reason to use “how-to” articles as a promote your blog strategy is because good information helps you build trust, credibility and respect.  People do business with leaders.  And, leaders are people that without being asked, step out of their comfort zone and lead by disseminating information.

The overall purpose of your blog is to build a body of information that is valuable to others.  How-to articles are only one way to do this but I think one of the best ways.

Good luck with your promote your blog strategy.

The biggest problem that I see in websites today is that when somebody lands on your webpage, the bounce rate of those webpages tends to be 95% or higher within the first 30 seconds.

The answer to this dilemma is to create headlines that enroll and engage the visitor in 15 seconds or less and builds some very powerful decision-making processes in their own minds that gets them to keep reading. The best system that I’ve found on planet Earth for this to happen is to create what is known as hypnotic headlines.

Here are six ways to create a hypnotic headline that enrolls engages the visitor piques their interest and gets them to keep reading;

1. The first thing you must do is grab someone’s attention. Do not let people mistake the prime real estate on your website for anything but a headline. It must be big, it must be bold and it must be centered top of the page so that they cannot miss it. If you want to connect with men use blue you want to connect with women use red if you want to connect with both audiences use black.
2. Next, you must inform people that they’re in the right place. One of the best ways that you can do this is to use the same keyword phrase that they used to find you on Google in your headline. That tells them immediately that they’re in the right place.
3. The only way that someone is going to keep reading is if you peek their curiosity. One of the ways to do this is; ask a question. Or, you could make a statement using a word that they’ve never heard before. Or you can talk about something that most people don’t talk about. Or you can paint a clear picture of something that is popular news.
4. The biggest problem is that when people come to your website there are ultimately skeptical. They have very little trust for you yet, because you have not yet earned the right to talk about what you’re talking about. So what you must do first is to appeal to their sense of feeling. The way they feel is the only way to overwrite their skepticism and keep them open for what’s coming.
5. There is also have a system called Roundup our audience. If you have a specific audience the best way to round them up and get them to pay attention is to call them by name.
6. And finally its important to discuss the fact that people think in pictures. For example think of the word” whale”. What comes to mind? You may have thought of Orca or Marine land. The point is is that when you clearly use an object name people will associate that object with a picture in their own mind piquing their curiosity and painting a clear idea of what it is you want to state. Try not to overwrite their own picture with your picture because you’re impeding their natural imagination.

In the end it’s important to discover your own ability to create hypnotic headlines. There are obviously resources on the Internet in places that you could go to learn more. However, I would recommend that you explore our advanced Internet marketing course. In this course we talk about hypnotic headlines and hypnotic copywriting that not only enrolls and engages the visitor in the first 18 seconds but keep the interest for the entire duration of your content.

Why?

Because people can’t make decisions on your products and services without more information. And, they can’t get more information if they’re not curious enough to read it. In our next article we will talk about what are the five things that a good article needs to keep interest for a minimum of 400 words or 5 min. of their time. Have a great day.

 

The biggest problem that I see with websites today is that even though traffic is delivered on a regular basis it is the conversion that truly matters. Knowing what to say and how to say it is the most important element that you can do to enroll and engage someone who’s coming to your website in a very short period of time and help them build enough curiosity in their own mind to continue reading.

 

The thing that I want to talk about today is that system called hypnotic marketing. Hypnotic marketing is essentially using words to enroll and engage someone’s interest, build enough curiosity to keep them reading and finally holding their curiosity to the point where they buy something from you.

Let’s talk about three things that you absolutely need to know about hypnotic marketing;

1. There are things called hypnotic connectors which essentially get people to feel something. The number one thing that people need to know is how to feel about what it is you do. They make decisions based on feeling and hypnotic connectors are the way that you used to denote that feeling. Some examples are the words; essential, exciting, revolutionary, exclusive, must have’s and so on.
2. Also in your writing you have to include words like because. Ask a lot of questions because when you ask a question for example; What you think is the most important thing when it comes to hypnotic copywriting? What I just did was pop the question poking in your mind some curiosity to get you to keep reading. So obviously putting a question and then using the word “because” is a great way to hook somebody’s mind because they listen to what happens after the word because.
3. And finally when it comes to hypnotic marketing you need to know that people are completely overwhelmed with their daily tasks. If they come to your website is because they’re looking for something and they don’t have a lot of time to find it. So what you need to do is talk their minds get them into a focused mental state where the only thing that matters to them if the content that’s on the webpage and they’ll read it because you’re giving them something of value and your partner mind where their open to receiving that value.

In closing I think the best way to talk about your products and services is by using a system of hypnotic marketing. People just aren’t listening until you hook their minds first. For more information about hypnotic marketing please visit our advanced Internet marketing training courses webpage.

 

The number one way to create very powerful back links to your website is through something we call anchor text. While you may not be familiar with that yet by the time you’re done this article your knowledge and understanding of anchor text will literally change the game between you being found on Google and languishing in no man’s land.

It’s a very simple system to understand but essentially how it works is this; Google likes to know before it follows a link what it will find when it reaches its destination. So essentially what you do is you anchor down your hyperlinks with the actual keyword phrase. That tells Google what went if the pain before it follows the link.

Three things that you absolutely need to know about anchor text are contained in this article my highest recommendation is you take the to to to a half minutes of your valuable time:

1. when creating back links to your website this type of link is worth 10 times more than any regular HTTP link. The reason for that is is because it does contain the keyword phrase which tells Google what to anticipate before it follows the link.
2. Anchor text is as simple as knowing the HTML called to create the anchor text. The more anchor text links that you have on a specific subject plastered throughout the Internet which lead back to a specific page on your website the higher that page will rank for the keyword phrase that is in the anchor text code.
3. You’re probably wondering by this time why I haven’t just given you the code. The reason for that is you need to know what it does before learning how to do it that way you’ll have enough motivation to actually create anchor text on your own and begin the back linking process to your website which is way more powerful than what most people would do.

So, here is the anchor text code<a href=”http://www.trainingbusinesspros.com”>business training</a>. That my friends is the key to search engine optimization. The more of these types of things that you have the higher you will rank. If you want to analyze it essentially it looks like this the first part of the code tells Google what the destination webpage is, in the second part of the code tells Google the keyword phrase to anticipate before it reaches that destination.

 

In the end, it’s your choice. However, my recommendation is that every link that you build from this point forward to your webpages uses the keyword phrase and anchor text. For more information please visit our Internet marketing training program.