Digital marketing

Digital Marketing—Driving Sales in the 21st Century

Meeting the challenges of the digital marketing landscape requires constant attention to detail. It’s not enough to simply be a company; you need a corporate culture that responds to current technology. The rules laid out by powerful online influencers like Google, Facebook, YouTube, LinkedIn, Foursquare, Pinterest and so on are the rules that determine a company’s online success.

Creating a corporate culture and an IT marketing intelligence that can respond to these constantly changing online environments will continue to reward companies deeply committed to digital marketing.

Meeting the challenges of the digital marketing landscape requires constant attention to detail. It’s not enough to simply be a company; you need a corporate culture that responds to current technology. The rules laid out by powerful online influencers like Google, Facebook, YouTube, LinkedIn, Foursquare, Pinterest and so on are the rules that determine a company’s online success.

Creating a corporate culture and an IT marketing intelligence that can respond to these constantly changing online environments will continue to reward companies deeply committed to digital marketing.

Understanding the rules of engagement goes way beyond the creation of a website. Knowing how to effectively communicate your messages effectively and engage in best conversion practices will ultimately lead to sustained corporate branding and greater corporate profits.

After taking our intensive advanced digital marketing courses, your team will be able to:

  • Respond to Google’s ever-changing algorithm updates with efficiency so that your company can remain on top of the Google search engine results pages.
  • Engage in multi-platform social media portals to foster customer engagement and communication.
  • Manage your corporate online reputation by monitoring social media conversations, blogs and web portals
  • Create powerful conversion marketing pages that drive customer action.
  • Create effective smart phone and tablet mobile applications for the 85 million people per day who are looking up your products and services on their mobile devices.
  • Understand social media bookmarking best practices for the creation of high-powered back links.
  • Track search engine optimization growth through Google Webmaster tools.
  • Craft effective opt-in subscription list building and communication strategies to optimize ongoing communication with prospective clients and existing customers.
  • Capitalize on the popularity of video marketing by effectively communicating across multiple video channels with creative and powerful video marketing messages that promote customer engagement.
  • Create effective copywriting that communicates with clarity and gets the reader to take action.

The goal of our intensive digital marketing courses are to get your team ready to meet the challenges of the online marketing world by working through hands-on exercises and step-by-step procedures. No stone is left unturned until your team completely understands the role of social media, mobile and internet marketing in growing your company profits.

Next Steps

Grant Funding: Our Digital Marketing Training Group Courses and Digital Marketing Customized courses are covered through a grant from the Canada Job Grant Program.  For more information about this program and to see if your company qualifies click here.

Would You Like More Information On This and Other Programs? Click here to view and download our Training Guide.

Are You Interested our our comprehensive Digital Marketing and Sales Certification Program?  Click here.

In a hurry? Click here to book a 15 minute consultation with our in-house business advisor or call 416-444-7767.